About Us

JoCari T. Beattie is the founder and Chief Executive Officer of JoBé Products LLC. JoCari is also the inventor of Besk.  He is a graduate of Florida A&M University with a degree in interdisciplinary studies with a concentration in quantitative analysis and social science with a minor in psychology. He has a passion for creating new and innovative products that help people while taking into consideration their environmental impact. JoCari enjoys playing basketball, canoeing, and off-roading in his wrangler. 

 Nick Morris is the Chief Technology Officer for JoBé Products, LLC. He is a graduate of University of Kentucky. He graduated with a Bachelor of Science degree in Mechanical Engineering and a Minor in Music Performance. Nick has multiple years of engineering experience. He spends his free time at the gym, enjoying the outdoors, practicing piano or trumpet, playing basketball, or bingeing a Netflix show with his fiancé. He has a passion for learning and is always up for an adventure. He is driven to create innovative products and looks forward to expanding JoBé Products. Transforming JoBé Products from an idea into a worldwide success and household name.   

Alex Treadway is the Chief Operating Officer for JoBé Products, LLC. He is a United States Marine Veteran and a full time student at the University of Kentucky. He is currently pursuing a degree in International Studies, with a minor in International Business. His management experience and operational mindset contributes greatly to the overall success of JoBé. Alex believes in creating products that give us the ability to adapt and overcome. Alex enjoys playing baseball, backpacking, hitting the weights and taking his dog Levi on walks.

Jocara Beattie is the Chief Brand Officer for JoBé Products, LLC.  

She has previously attended Western Kentucky University and plans to continue her education majoring in Fashion and textiles. She has experience in fashion running and managing an online thrift store and is adding her talents to the JoBé brand. She enjoys thrifting, styling, dancing, and having a good time with family and friends. She is dedicated to branding  JoBé Products in a fun and trendy way while incorporating our mission statement through clothing and other merchandise. Jocara enjoys coming up with new ideas on how to showcase the brand in a unique way.