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About Us
Journey Beyond
Journey Beyond your limitations with JoBé. Our creations are designed to help you do just that. Inspired by the adaptability, mobility and intelligence of the octopus, the JoBé spirit is all about freedom and following imagination where it leads. With a belief that innovation can breed more innovation – yours.
We can’t wait to see where Jobé takes you.
Our Team
Jocari Beattie- CEO
Jocari T. Beattie is the founder and Chief Executive Officer of JoBé Products LLC. Jocari is also the inventor of Besk. He is a graduate of Florida A&M University with a degree in interdisciplinary studies with a concentration in quantitative analysis and social science with a minor in psychology. He has a passion for creating new and innovative products that help people while taking into consideration their environmental impact. JoCari enjoys playing basketball, canoeing, and off-roading in his wrangler.
Alex Treadway-COO
Alex Treadway is the Chief Operating Officer for JoBé Products, LLC. He is a United States Marine Veteran and a full time student at the University of Kentucky. He is currently pursuing a degree in International Studies, with a minor in International Business. His management experience and operational mindset contributes greatly to the overall success of JoBé. Alex believes in creating products that give us the ability to adapt and overcome. Alex enjoys playing baseball, backpacking, hitting the weights and taking his dog Levi on walks.
Nick Morris- CTO
Nick Morris is the Chief Technology Officer for JoBé Products, LLC. He is a graduate of University of Kentucky. He graduated with a Bachelor of Science degree in Mechanical Engineering and a Minor in Music Performance. Nick has multiple years of engineering experience. He spends his free time at the gym, enjoying the outdoors, practicing piano or trumpet, playing basketball, or bingeing a Netflix show with his wife. He has a passion for learning and is always up for an adventure. He is driven to create innovative products and looks forward to expanding JoBé Products. Transforming JoBé Products from an idea into a worldwide success and household name.
Jocara Beattie- CBO
Jocara Beattie is the Chief Brand Officer for JoBé Products, LLC.
She has previously attended Western Kentucky University and plans to continue her education majoring in Fashion and textiles. She has experience in fashion running and managing an online thrift store and is adding her talents to the JoBé brand. She enjoys thrifting, styling, dancing, and having a good time with family and friends. She is dedicated to branding JoBé Products in a fun and trendy way while incorporating our mission statement through clothing and other merchandise. Jocara enjoys coming up with new ideas on how to showcase the brand in a unique way.
Welcome to JoBé!
Thank you for visiting us and exploring our innovative Besk. We're a passionate team dedicated to transforming how you work and play outdoors. Our journey began with a simple idea to make life more convenient, and it has grown into a mission to bring sustainable, adaptable solutions to your adventures.
We believe in creating products that not only meet your needs but also inspire new possibilities. With the Besk, you can work anywhere, stay organized, and enjoy the freedom of mobility without compromising on functionality or style.
Thank you for your support and for being a part of the JoBé family. Together, let's journey beyond!
To the Journey Beyond,
The JoBé Team